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As the coronavirus pandemic drags on, online shopping habits continue to evolve.
Even with the easing of lockdown measures in most U.S. states (with some now reverting), a lot of people are still investing in staying at home, according to trends seen by media companies with large or growing affiliate businesses. This includes Wirecutter, owned by The New York Times; Vox, which owns New York Magazine and The Strategist and The Cut verticals; and Condé Nast, which is increasingly focused on affiliate revenue.
“I think we’ve reached a different stage, where it