On June 2, while many other brands in the United States were posting a black square to their social media accounts and making carefully worded statements about racism in the wake of George Floyd’s death, Ben & Jerry’s had a much more direct message. The ice cream company tweeted an image that in bold letters read: “WE MUST DISMANTLE WHITE SUPREMACY.”
Among the flood of bland and empty corporate platitudes, the post stood out. It was no viral fluke, but the product of decades