Tag: Ben

Ben & Jerry’s Showed America What Real Corporate Activism Looks Like

Ben & Jerry's wants to end white supremacy, among other progressive goals. (Photo: Ben & Jerry's)
Ben & Jerry’s wants to end white supremacy, among other progressive goals. (Photo: Ben & Jerry’s)

On June 2, while many other brands in the United States were posting a black square to their social media accounts and making carefully worded statements about racism in the wake of George Floyd’s death, Ben & Jerry’s had a much more direct message. The ice cream company tweeted an image that in bold letters read: “WE MUST DISMANTLE WHITE SUPREMACY.”

Among the flood of bland and empty corporate platitudes, the post stood out. It was no viral fluke, but the product of decades

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