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The Cannes Marché du Film, along with a sales initiative led by Hollywood agencies, is hosting the first major virtual market since the start of pandemic, starting on June 23. Distributors and sales agents are looking forward to it: the turn-up for the online Cannes Marché du Film is significant with more than 7,000 accredited participants as of mid-June.
“As nobody can leave their house, a virtual market is the next best thing. It’s a valid and worthwhile effort … people need something to initiate interactions. If this virtual market can help in