Jay Brown, owner of King of Curls on Freeport Boulevard, has survived in the Sacramento business scene for 50 years by being nimble and finding market niches, starting with hair-styling for Black customers, then adding dreadlocks and hair braiding.
He now faces a new challenge.
Amid a dangerous surge in COVID-19 cases, Gov. Gavin Newsom on Monday ordered the shutdown of a broad swath of businesses in most of California, including hair salons.
Brown’s reaction is to adapt. He had already begun selling imported African-American clothing and he just got a large shipment of distinctive West African face masks to